Hello.
I’m Allison, a creative thinker and problem solver who loves crafting beautiful, big-picture creative to solve business marketing needs.
Slightly obsessed with the finer details of brand strategy and creative development, I’ve worked with companies and organizations to elevate their marketing for more than fifteen years. My diverse experience allows me to instill new ways of thinking as well as an understanding of the importance of balancing marketing and creative strategies for successful brand engagement.
R É S U M É
S U M M A R Y
An experienced creative marketing professional recognized for clean, sophisticated design aesthetics and strategic brand development. Known for the natural ability to understand audience needs and translate business objectives into innovative and creative brand solutions that drive engagement.
Strengths include image-driven design development, thoughtful use of typography, building and supporting creative teams as well as cultivating partnerships with stakeholders, production and printing processes, and digital solutions.
S K I L L S
Brand Development & Management, Marketing & Creative Strategies, Organizational Leadership, Design Principles, Typography, Print & Production Processes, Creative Problem Solving, Project Management, Stakeholder Engagement, Strategic Thinking, Detail-Oriented, Project Analysis, Process Improvement, Digital Marketing & Technologies, Collaboration, Budgets & Timelines
E X P E R I E N C E
Creative Services Manager
Related Companies / West Palm Beach, FL & Remote / January 2022 – Present
Brand Designer & Marketing Consultant
Blue & Co. Design / Remote & On-site / June 2016 – Present
Director of Marketing / Creative Manager
Stonebridge Country Club / Boca Raton, FL / September 2020 – December 2021
Design Director
Norton Museum of Art / West Palm Beach, FL / May 2018 – February 2019
Managing Director / Director of Marketing & Creative Services
TSC Strategic Communications Inc. / Stuart, FL & Remote / January 2017 – May 2018
Vice President of Marketing
New Mexico Partnership for Economic Development / Albuquerque, NM / November 2010 – June 2016
Marketing Director
Grubb & Ellis New Mexico / Albuquerque, NM / April 2009 – November 2010
T E C H N O L O G Y
Adobe Creative Cloud, Microsoft Office Suite, Email Marketing (Salesforce Marketing Cloud + Knak, MailChimp, HubSpot), Content Management Systems (Squarespace, WordPress), Productivity (Asana, Slack, Basecamp), Customer Relationship Management (Salesforce, HubSpot), Figma, Marketing Analytics, AI, HTML, macOS / WinOS
C O M M U N I T Y
CreativeMornings Palm Beach / Team Member
A diverse community of creatives throughout Palm Beach County on a mission to celebrate creativity, make awesome connections and inspire one another through coffee and conversation.
Sparrow Supper Club / Co-Founder
A pop-up dining experience, Sparrow focused on culinary arts and bringing people together in different, unexpected locations. Co-founded and developed an enticing concept and identity, planned every facet of each event, and gained exposure through website and digital marketing campaigns which resulted in sold out events. Opportunities included partnering with chefs, musicians, business owners, and real estate professionals.
TEDxABQ / Curator & Head of Operations (TEDxABQ Women); Assistant Event Coordinator (annual TEDx event)
Curated speakers, developed programming, and managed budget of annual Women’s event; supervised volunteer, fundraising, and speaker development. Coordinated various aspects of annual main event including ticketing and volunteer support.
P R O F E S S I O N A L
AIGA / Member
E D U C A T I O N
Syracuse University / Bachelor of Fine Arts, Art History