About Allison Smith —
I'm Allison, a brand director and creative marketing leader with more than 20 years of experience shaping, governing, and evolving brand identities across luxury real estate, hospitality, arts, and lifestyle sectors.
Inspired by art and architecture and grounded in advertising and editorial design, I'm known for bridging strategic thinking with refined creative execution. I bring a thoughtful, collaborative approach to every engagement—whether guiding cross-functional teams, streamlining operations, or elevating brand expression. With a foundation in both marketing leadership and creative direction, I specialize in delivering work that's visually compelling, strategically grounded, and built to perform.
Open to creative leadership roles where vision, strategy, and execution align.

















Skills
Core Skills
- Creative Direction
- Brand Strategy & Development
- Storytelling
- Design Systems
- Typography
Technical & Production
- Print & Digital Production
- Digital Marketing & Campaigns
- Signage Systems
- Presentation Design
- Web & UX Design
Collaborative Strengths
- Creative Operations
- Project Management
- Stakeholder Engagement
- Cross-Functional Collaboration
- Vendor Oversight
Community
CreativeMornings Palm Beach
- Team Member
Sparrow Supper Club
- Co-Founder
TEDxABQ Women
- Curator & Operations
TEDxABQ
- Event Coordinator
Experience
Brand Director & Creative Marketing Consultant
Blue & Co. Design · Remote & On-site
June 2016 – Present
Creative Services Manager
Related Ross · West Palm Beach, FL & Remote
January 2022 – August 2024
Director of Marketing / Creative Manager
Stonebridge Country Club · Boca Raton, FL
September 2020 – December 2021
Design Director
Norton Museum of Art · West Palm Beach, FL
May 2018 – February 2019
Managing Director / Director of Marketing & Creative Services
TSC Strategic Communications · Stuart, FL
January 2017 – May 2018
Vice President of Marketing / Marketing & Media Manager
New Mexico Partnership for Economic Development · Albuquerque, NM
November 2010 – June 2016
Marketing Director
Grubb & Ellis New Mexico · Albuquerque, NM
May 2009 – November 2010
Professional
AIGA
Member