allison smith

About Allison Smith —

I'm Allison, a brand director and creative marketing leader with more than 20 years of experience shaping, governing, and evolving brand identities across luxury real estate, hospitality, arts, and lifestyle sectors.

Inspired by art and architecture and grounded in advertising and editorial design, I'm known for bridging strategic thinking with refined creative execution. I bring a thoughtful, collaborative approach to every engagement—whether guiding cross-functional teams, streamlining operations, or elevating brand expression. With a foundation in both marketing leadership and creative direction, I specialize in delivering work that's visually compelling, strategically grounded, and built to perform.

Open to creative leadership roles where vision, strategy, and execution align.

hello@allisonbsmith.com
AH website on a MacBookNorton Museum luncheon invitationTimes Square sidewalk signBlue & Co. business cardSparrow Supper Club websiteNorton Museum campaignNLF brochureNorton Museum logo systemHEM logoNorton Museum gala emailKind Organic Beauty bottleTLA windowsTimes Square happeningsWP Brilliant iPhoneNorton Museum toteSHC newspaper spreadNorton Museum catalog

Skills

Core Skills

  • Creative Direction
  • Brand Strategy & Development
  • Storytelling
  • Design Systems
  • Typography

Technical & Production

  • Print & Digital Production
  • Digital Marketing & Campaigns
  • Signage Systems
  • Presentation Design
  • Web & UX Design

Collaborative Strengths

  • Creative Operations
  • Project Management
  • Stakeholder Engagement
  • Cross-Functional Collaboration
  • Vendor Oversight

Community

CreativeMornings Palm Beach

  • Team Member

Sparrow Supper Club

  • Co-Founder

TEDxABQ Women

  • Curator & Operations

TEDxABQ

  • Event Coordinator

Experience

Brand Director & Creative Marketing Consultant

Blue & Co. Design · Remote & On-site

June 2016 – Present

Creative Services Manager

Related Ross · West Palm Beach, FL & Remote

January 2022 – August 2024

Director of Marketing / Creative Manager

Stonebridge Country Club · Boca Raton, FL

September 2020 – December 2021

Design Director

Norton Museum of Art · West Palm Beach, FL

May 2018 – February 2019

Managing Director / Director of Marketing & Creative Services

TSC Strategic Communications · Stuart, FL

January 2017 – May 2018

Vice President of Marketing / Marketing & Media Manager

New Mexico Partnership for Economic Development · Albuquerque, NM

November 2010 – June 2016

Marketing Director

Grubb & Ellis New Mexico · Albuquerque, NM

May 2009 – November 2010

Professional

AIGA

Member