allison smith

BRAND IDENTITY & CREATIVE DIRECTION

Norton Museum of Art

At a pivotal moment in the Norton Museum of Art's transformation, I led a full creative overhaul of the museum's graphic identity and marketing materials. A new logo and visual system emphasized refined typography, rich photography, and a modern sensibility—reflecting its evolution into a world-class cultural destination. Over the course of just 10 months, I developed and executed all creative components—from exhibition collateral and digital campaigns to membership materials—delivering a cohesive brand experience across every touchpoint.

Logo Design, Visual Identity, Creative Direction, Print & Digital Campaigns, Exhibition Graphics, Membership Collateral

Norton Museum of Art logoNorton Museum catalogNorton Museum digital signageNorton Museum luncheon inviteNorton Museum stationery 2023Norton Museum campaignNorton Museum education
Norton Museum brochuresNorton Museum gala emailNorton Museum logosNorton Museum admission tags 2025Norton Museum toteNorton Museum building drawingsNorton Museum ads 2023Norton Museum ad